Headline for the First Step of Transformation
Copy that summarizes the first key point of transformation that you need to learn to move from pain to better future.
If this is a workshop, this could be the first section of a workshop (like a lesson in a video course) explaining what it will cover.
If this is a high-level 1-on-1 coaching program, services delivery, or consulting, the first step would typically be a customer intake form or audit form they need to fill out.
Make them see exactly why this is the first thing they must learn to start their journey from pain (Empathy Copy) to the outcome they want (offer below)
Headline for the Second Step of Transformation
This is the second part of the workshop if it is a workshop or a high-end group coaching program. Something like a section or module in a video course, where people can see that this is the next thing they need to learn for transformation.
If this is a high-level consulting plan, 1-on-1 coaching plan, or services delivery, you will want to talk about an Audit or initial strategy session that the customer must complete in order to get clear on where they are now, and where they need to go in the future.
The customer should see themselves in the image you present on every block of this page. Make images great!
Headline of the 3rd Step of Transformation
The customer should now be well on the road to believing in their own transformation by now.
If this is a workshop or a group coaching program, this is the next lesson, or section or day in a workshop.
If this is a high-level 1-on-1 consulting or coaching, or the delivery of a service, this would typically be a strategic plan that comes from the Strategy Session you conducted in Step 2.
Remember, with your images and your text, you are telling them the story of their future transformation.
They will probably only read the headline and then look at the image to get the big picture. But they may stop and read the fine print (like you are reading now).
So make the big picture points with headline and image, and then explain in more detail (but have a great story!) if they read this far.
The Last Step in the Transformation
You can have more than 4 steps of course in the journey of transformation in a workshop or a group coaching program.
If this is 1-on-1 coaching or consulting, or the delivery of a service, the step here would probably be the delivery of the plan based on the last strategy delivered.
Again, you may have more than 4 steps in your delivery process (such as adding a rehearsal before an event, or perhaps a review after an event, and even adding ongoing consulting or coaching services).
So try to use either 4, 6, or 8 steps, as the even pictures next to each other make the timeline look the best!
Remember again to spend a lot of time looking for great images that match your headlines. Images tell a story in a millisecond.
Go to unsplash.com for free images, or shutterstock.com for paid images (really high quality)